19 Jul Having A F&B App Is Not Enough To Boost Sales, Till I Figured Out These 3 Tricks
Recently, you might realize more and more F&B businesses have worked out their own standalone app. However, you might be wondering whether this investment would really boost their sales. To be frank, I believe that most of us have downloaded a lot of F&B apps on our phones, but sometimes only a few of them stay on our phones without being deleted after we enjoy the ‘first time benefit’ given by the F&B vendor. From this, we can see that not all F&B apps can boost their sales. To make your virtual menu in your app serve beyond the purpose of contactless ordering, these are the 3 simple tricks to enhance your virtual menu and to help your business to gain more sales.
Having A F&B App Is Not Enough To Boost Sales, Till I Figured Out These 3 Tricks
- Mouthwatering Food And Beverages Pictures
- Highlighted Items
- Tempting Food And Beverages Descriptions
Source: Empire Sushi App
1. MOUTHWATERING FOOD AND BEVERAGES PICTURES
Have you been to a restaurant with a word-only menu that does not have a single piece of picture? Does that trigger your appetite? How about the time when you went to a restaurant that provides attractive food and drinks pictures? I bet that was the time when you ordered more than you could finish. According to Grubhub research, a menu that has realistic and high definition pictures could easily boost your orders by 30%. When you have a standalone app, you have the freedom to change the food and beverage pictures based on your preferences and your kitchen’s adjustment. With a mouthwatering picture, this would stimulate the visual sense of your customers when they look at your menu, hence increasing their chances to order more.
Source: Empire Sushi App
2. HIGHLIGHTED ITEMS
When you first come to a new restaurant and you have no idea how any item on the menu tastes like, usually which item would you order? For me, I am usually the one who goes for the recommended item. On the menu, items that have a “thumbs up” symbol or “best selling” label beside the name of the items would appear to be more attractive than other items. Another way is to have limited time promotion, where promotional items will usually appear at the top section of F&B app. It is a great psychological trick, where you shift focus of your customers to the item that you want to highlight or promote which could be your new products, products that you want to clear off or products which give you a better margin.
Source: Family Mart App
3. TEMPTING FOOD AND BEVERAGE DESCRIPTIONS
Sometimes, when you look at the pictures of the items on the menu, it is still not enough for you to make your decision. That is the time when you look at the description of the food pictures and you further understand the ingredient, preparation method and the size of the item. Without the description, you would only know the details of the dish if you ask the waiter or even the chef. For example, by reading the food description above, you would know that the yellow sauce on top of the dish is cheese and the red-coloured sauce covering the ramen is actually burning spicy and smoky BBQ hot chicken sauce. If you are a Korean food lover or spicy cheese lover, I bet you would not be able to resist the temptation to order this once you see this description on the menu. Beside this, businesses that have a standalone app can also state clearly on the spices such as garlic, onion and also the type of meat used to prepare every dish. This could help customers who have food restrictions to better make their decision. At the same time, you could also recommend certain dishes for these specific groups of customers. With the clear and detailed description, customers could better imagine the taste of the food or beverage hence making the food or beverage looks more attractive.
All in all, having a F&B app is not enough to boost your sales, especially when your F&B app does not have these 3 important elements mentioned above. Interested in how you could bring your F&B business to the next level with an affordable price? Good news is, we do provide efficient solutions for your business. Feel free to reach out to Senwave, for the solutions to all your problems.