21 Dec 4 Main Areas On How PIM Can Improve Your Business
Many businesses are shifting their business offerings online and away from more typical brick-and-mortar establishments as technologies and processes become more sophisticated. These solutions are making it easier for brands to connect with customers across several channels and touchpoints.
If you’re still using spreadsheets and Dropbox files, the plain truth is that you need a Product Information Management (PIM) tool to manage your business. It comes with a slew of features that can help you solve all of your product data management headaches by creating a centralized platform for gathering, managing, and disseminating product data.
Let us provide you a peace of mind with helpful information on the four most important benefits you may expect from incorporating PIM into your daily operations.
- Enhances customers’ experience & overall satisfaction
- Realizes your omnichannel marketing strategy
- Creates marketing content directly
- Maintains inventory, logistics & technical specifications
- ENHANCES CUSTOMERS’ EXPERIENCE & OVERALL SATISFACTION
A PIM solution’s built-in workflow automation allows employees to focus their abilities on improving product material that appeals to your brand’s customers. Not only does implementing a PIM solution avoid employees from performing repetitive duties, but it also vastly improves the customer experience and is critical to the buying process. Better content increases consumer engagement and makes them feel more enlightened and secure about their purchase, resulting in a better overall journey and a more devoted customer base. As a result, conversion rates improve, allowing more resources to be allocated to the PIM, resulting in product information enhancement and eventually revenue increase.
To give customers the best experience and satisfaction, a product listing page selling mobile phones, for example, should have numerous attributes that may be selected to filter search results, such as brand, color, screen size, battery capacity, and so on. Building a PIM system that makes it simple to construct these categories and characteristics allows the website to mass import product attribute data, reducing workload. This eliminates the time-consuming task of manually entering data, allowing us to focus on improving our copywriting and attracting more customers. A PIM guarantees that you satisfy content demands and rise to the situation.
- REALIZES YOUR OMNICHANNEL MARKETING STRATEGY
In the omnichannel world, no single experience is appropriate for all digital channels; each interaction must be tailored to engage with each customer that interacts with your company across those channels. Your company will also have access to the infrastructure and network it needs to deliver product information in the appropriate context for each channel if you use PIM technology. In this case, a PIM solution harmonizes all data, giving customers accurate, consistent, and contextual data.
A PIM, for example, will allow many product photos to be submitted and will define each one to ensure that it is suitable for uploading to a various marketplace with stricter standards, such as Lazada or other places. The main benefit of a PIM system is that it allows retailers to post all of their product information once rather than having to re-upload the same information on several marketplaces. This will ensure that consumers receive consistent information while also increasing a retailer’s trustworthiness. This way, PIM is capable of assisting your team in placing product assets, data, and information in the most appropriate and pertinent environment to suit your omnichannel strategy.
- CREATES MARKETING CONTENT DIRECTLY
Content marketing has been and always will remain important for ecommerce businesses. The content will try to drive a tight connection between a business and its clients, along with new content evolvement such as voice and a greater focus on visuals. To sell an experience using product content and copy, a clear, concise, and appealing writing is needed. In addition to other types of marketing efforts and materials, it will be profitable in providing an accurate representation of a product.
Rather than creating product content for each platform, it is far more efficient to generate a single collection of product material and disseminate it widely. The content of product pages on most websites will be in a similar structure. The title, description, key features, and other fundamental content are the most fundamental necessities. If a company or a small business has a loyalty programme, this sales and promotions module can connect to a PIM system by specifying the goal and mechanics of a membership-related campaign and then sending the data over for automated broadcasting. Consumers will fall in love with their retailer and become loyal customers if they are treated well both online and offline with wonderful marketing content.
- MAINTAINS INVENTORY, LOGISTICS & TECHNICAL SPECIFICATIONS
PIM software collects all ecommerce product information, from the fundamentals, such as qualities and descriptors, to the technological, inventory management, and logistical aspects. As a result, it generates a more thorough faceted search environment. Users can, for example, look up desired shipment times based on logistical estimations. This real-time data can be sent across all channels using PIM. Furthermore, technical specifications allow for more precise filtering, which is very useful when searching for gadgets. It’s empowering to have a continual feed of varied logistics data and specs. PIM assists e-commerce organizations in matching up with the proper prospects.
Furthermore, a PIM system is constructed with a list of API endpoints that allow data linkage with inventory, ERP, pricing, and promotion to assure data consistency across systems and thus create a truly smooth workflow. We can import and export, set up product variants and attributes, link inventory management systems, and sync to various channels via Marketplace Hub with a PIM system. When there are product information updates, a PIM system also allows you to set up alerts or notifications. This would make it easier for all stakeholders involved in quality control to cross-check and monitor data accuracy. As a result, customers can refer to products with greater assurance that the information displayed is current and correct.
PIM would be an excellent tool for firms to invest in if they want to thrive in this digitization era. In addition to considering the expense of implementing a PIM system, it is critical to consider how implementing a PIM system would benefit your company’s ability to save resources, increase productivity, and gain an advantage over your competitors.
If you want to look for a reliable PIM solution, Senwave has the solutions ready to assist you in better managing your product information across several channels in an efficient manner.
