22 Oct 101 Guide to CRM for Retailers
Ever find yourself scrolling through an endless list of emails to look up the customer information you need? And how often do you look through a bunch of business cards to find a client’s particulars?
By investing in a CRM (Customer Relationship Management) solution, you can avoid all that fuss and save a whole lot of your crucial time! Here’s how a proper CRM solution can help you win at business.
The top 4 ways a CRM solution matters for your business
- You get a clear overview of your clients
- CRM helps you make sense of the data at hand
- It improves decision-making and elevates productivity
- CRM helps skyrocket your sales
1. You get a clear overview of your clients
A CRM system gives you a clear, precise, and definite overview of your customers. You can see everything in one place – an uncomplicated dashboard that can show you a customer’s previous history, any outstanding customer service issues, the status of their orders, and much more.
As you systemise your relationship with each client, marketing to them becomes exceedingly simple, helping you create business opportunities.
2. CRM helps you make sense of the data at hand
Technology research company Gartner predicts that by 2021, CRM is going to be the single largest sector that enterprises will spend their revenues on. No surprises there! If you intend to make your business last, you need a strategy for the future.
How should you manage all the endless waves of data streaming in from all your departments? Even if you do succeed in managing and organising it, translating all that into useful business information can be pretty tough.
Make no mistake – extracting intelligence from data is difficult. If you’re faced with the challenge of making sense of individualized data, a CRM solution can help you make sense of it all.
3. It improves decision-making and elevates productivity
Some of the most prominent gains in productivity come from moving beyond traditional business methods and integrating a CRM solution into your business – from HR to customer assistance and supply-chain management. That way, you can have clearer visibility of all the information at your disposal.
With CRM, businesses can make smarter and quicker decisions. Most customers expect tailored engagement based on their past interactions, and CRM helps you do just that by merging customer data from their prior communications – giving you an idea on how to assist them better.
Moreover, over 70% of customers use multiple channels to start and end a single transaction. Using CRM to keep track of customers across various devices and mediums is indispensable for your productivity and sales.
4. CRM helps skyrocket your sales
An active sales team can harness an overwhelming quantity of data. What happens to all that data? More likely than not, it gets stored in some spreadsheet that gets forgotten about.
It’s easy to see how details can get lost, and customer prioritisation turns into a matter of guesswork rather than something fact-based.
In this digital age, consumers reach out to businesses via a plethora of channels. Email, social media, phone, chatbot, website – you name it. All the customer interactions and feedback can easily get lost in a flood of irrelevant data – possibly leaving your clients discontented.
All businesses stand on the relationships they build.
A great CRM system helps create, grow, and maintain customer relationships by improving the customer experience for both existing and potential clients alike.